I received products from Coca-Cola's 5by20 program; however, all thoughts and opinions expressed are my own.
I'm incredibly passionate about empowering women to accomplish whatever they set their minds to. Unfortunately, there are women throughout the world who, no matter how big their dreams, are limited by their circumstances. Whether they lack resources, skills, or opportunities, they are unable to provide for themselves or their families. This is where Coca-Cola's 5by20 initiative comes in.
Coca-Cola saw the need for female entrepreneurs in developing nations to receive the tools and training they need to lift themselves out of poverty. With the 5by20 initiative, women are turning Coca-Cola packaging into decor and accessories sold at the 5by20 shop.
The PCF Narrow Ring-Pull Bracelet was created in the Philippines from locally sourced recycled aluminum ring-pulls and elasticized thread. It hard of the metal coordinates well with the delicate of the Coletivo Piraquet Handbag. Created in Brazil, its inspired by the scales of the ancient Pirarucu fish found in the rivers and lakes of the Amazon. Recycled PET "scales" are hand-sewn onto mesh for this delicate purse.
This Classic Flower was made by an entrepreneurial woman in Mexico.
The cop(m)adam Bottle Cap Purse from Turkey makes a statement.
This may be my favorite item I received. It's an Acacia Creations Soda Can Giraffe from Kenya. It's made with recycled aluminum cans and bound with recycled telephone wire.
The materials used to make these items would typically be considered garbage. Thankfully, there are women in developing nations that are creative enough to see its potential. Just as they see more in the materials, Coca-Cola saw the potential in women throughout the world to grow their businesses, families, and communities. Watch the "Chain of Inspiration" here.
The program has the goal to empower 5 million women entrepreneurs by 2020. Thus, the 5by20 Initiative. Why women? Well, we're more likely to reinvest our income to our children and families through food, education and healthcare. When women rise, our communities rise.
So ladies, let's support each other, not just in business, but in day-to-day life. We'll reap the benefits and so will society.